When you see conversions go up, it’ll encourage you to allocate efforts in direction of different merchandise. You’ll also need to ensure your video doesn’t require sound to get your factors throughout. Some folks can’t hear well or may have their volume down, and never all social platforms play audio right away. If you don’t embrace textual content overlays or captions, make sure the details are in your product description. A storyboard is a shot-by-shot visualization of the video.