This new technology provides travelers the flexibility to see what they’re moving into before they take a trip. Listings with 360 excursions have 497% extra engagement than listings with videos. For instance, this doubtlessly allows prospects to expertise a digital recreation of a room within a lodge, or take a look at one of the close by points of interest. Essentially, this permits the resort trade to learn from the kind of ‘try earlier than you buy’ marketing that has been commonplace throughout the meals trade for many years.