Len and I had plenty of suggestions on the first storyboard. A few days later, he despatched us a tough storyboard of his vision for the video . We swapped out the old video with a testimonial video a while in the past, but we had been lacking something that really showed our product intimately to the people that wanted to see it. The first phase of our strategy included the promotional video content material we created leading up to the event, which you may have the ability to study in Part One of this case research.