When the agricultural residents can fulfill their basic want, they who are mobilized by the subsidy program are able to eat the electronic house appliances. The “house appliances to the countryside” program is a technique to boost domestic consumption by encouraging the rural residents to devour extra. By understanding the consumption habits of the rural residents, the federal government can estimate their reflection and therefore the effectivity of insurance policies can be guaranteed. The subsidy coverage is a comprehensive strategy involving massive numbers of rural residents and large sum of money. The individuals of the rural residents are the vital thing basic of the subsidy coverage. Rural residents won’t blindly devour what the electronic residence appliance trade put available on the market regardless of there is a 13% subsidy from the government.