Your storyboard is always going to be a tough draft of your video and doesn’t require that a lot artistic talent. What matters is creativity and the way you drive the script visually. As long as one can convey the idea by way of tough sketches, the details in graphics throughout storyboarding doesn’t matter. Every choice you make with the storyboard in your video impacts your production team, your timeline, and ultimately your audience. Studies show individuals watch advertising movies whether or not they’re 30 seconds long or a full two minutes. But any time longer than this and you’ll begin losing viewers.